With 8 out of every 10 households using the internet, it is more important that ever to utilize the Web to reach your potential customers. If you aren’t taking advantage of using the Web to reach potential customers, it is very likely those customers are spending money on your competitors. What’s even more important than having a Web site is using that site as a tool to attract customers.
There are a couple of different factors that make a great business Web site. The first thing it must have is a great design. Information should be well presented and customers should have to spend a long time trying to figure out the purpose of the site. It should be very user friendly because most potential customers are going to immediately leave if they feel the site is too complicated. Second, a site must present a call to action and have it visible on the page. Having a company’s contact information or having a graphic that encourages your customer to buy your product is vital. It should be one of the first things a customer sees. The final, and perhaps the most important, factor for a site is that is has to be optimized so customers can find the site easily through a search engine.
This is where having a web designer with search engine optimization experience becomes very important when designing the site. If you don’t optimize your site while it is being built, it is very hard to optimize the site once it gets up and running.
SEO Web Design
When designing a Web site, it is very important for a web designer to code the site properly so that it will rank for the proper keywords in search engines. Designing your site to rank for keywords in search engines such as Google is known as search engine optimization. The first thing that goes into understanding SEO is knowing how search engine interact with your Web site.
Search Engines and SEO
Search engines – like Google, Bing and Yahoo – use an algorithm to rank your site based on its keyword relevance. Each day, search engines send out little crawler robots that scan the every page on the internet and index the sites in their search engine database. Using the algorithm and the data collected from the robots, the search engines rank where your site will show up when a user makes a query using a search engine. When a robot visits your site, it doesn’t see the pictures and words on the site, instead the crawler sees the code behind the pages. This code needs to be optimized with the proper keywords so that the site can rank for the keywords that you want your site to rank for.
This is where having a web designer with SEO experience is important. An experienced professional knows where to place the keywords within the code of the page in order to help each page rank in the search engine.
What goes into SEO Web design?
Web Designing with search engine optimization in mind centers around creating content on the site that can easily be seen and indexed by the search engines. Some of the tasks that a designer will perform include placing keywords in the meta portion of a page, putting keywords in the alt text of images and graphics and creating a backlink profile of trusted Web sites that will help the image of your site with search engines. Each one of these aspects is vital to the success of your site.